Sea of red

This is where it’s at if you truly want to experience the ‘Sea of Red’ in South Africa.

Our pre-match experiences are the best in the business and in New Zealand during 2017, more than 10,000 fans packed into three Lions Den events in Auckland and Wellington.

For unrivalled entertainment, atmosphere, and the biggest and best pre-match party anywhere, nothing beats it. As our previous host, former Scotland scrum-half and BBC pundit Andy Nicol told us: ‘Absolutely incredible – one of the experiences of my life’ – and you can be there too in 2021. Don’t miss it!

Experience the experience

The Lions Dens were the centre of the fan experience in New Zealand as thousands came together to listen to Lions legends, enjoy fantastic food and drink and celebrity entertainment at two iconic locations – The Cloud in Auckland and the TSB Arena in Wellington.

A best of the best fan experience is our aim. We want to give you a Lions party that you will remember long after the final whistle and in 2017 our events were the talk of New Zealand.

Plans are already underway to make South Africa bigger and better than ever before.

We get you closer

From celebrity guests including Scott Quinnell and Soprano Laura Wright, Lions tour manager John Spencer, Will Greenwood and many, many more, our Lions Dens have raised the bar for pre-match entertainment.

Whether it’s Laura singing ‘500 Miles’ with the Lions tour manager, Scott roaming through the crowd interviewing fans and telling great stories, video messages from inside the Lions camp on the power of the support or expert analysis from Will and the gang, nobody gets you closer to Lions history, stories or big match previews than us.

Others try and copy but it’s not the Lions. Nobody will get you closer than us.



New Zealand 2017 Highlights